Brand guidelines
1. Logo Versions
Primary Logo: Use the original Tech4MM logo with the purple (#5A2DAB) and teal (#00B9A1) elements. Best used on dark backgrounds.
Monochrome Logo: Use white or black versions when color reproduction isn't possible or for minimal branding scenarios.
2. Clear Space & Sizing
Maintain a clear space around the logo equal to the width of the slash "/" element in the logo.
Minimum size: 32px height on screen, or 0.5 inches in print to preserve legibility.
3. Color Palette
- Purple: #5A2DAB (main logo symbol)
- Teal: #00B9A1 (dot element)
- Midnight Blue: #0D0F2B (main background)
- White: #FFFFFF (text and highlights)
4. Typography
Headings: Use Montserrat Bold or Inter Bold for a modern tech-forward appearance.
Body: Use Inter, Roboto, or Arial for clarity and consistency.
Usage: Bold for titles, regular for paragraphs, italics only for emphasis.
5. Logo Usage Guidelines
- Use the logo on dark or white backgrounds for maximum contrast.
- Do not rotate, distort, recolor, or add effects like shadows or glows without approval.
- Keep the logo clear of any overlapping content or complex images.
6. Icon Use
You may use the code-icon element alone (without text) in app icons, social media avatars, or favicons. Always follow color and spacing rules.
7. Social Media & Digital Guidelines
- Use the full logo for profile images and covers.
- Use icon-only version for app buttons or mobile headers.
- Accent with brand colors, keep ample whitespace.
8. Application
Print: Always use vector or high-resolution images (SVG, PDF).
Digital: Use SVG or WebP for web and app use.
Slides/Docs: Use brand color palette and heading fonts consistently.