Brand guidelines

1. Logo Versions

Primary Logo: Use the original Tech4MM logo with the purple (#5A2DAB) and teal (#00B9A1) elements. Best used on dark backgrounds.
Monochrome Logo: Use white or black versions when color reproduction isn't possible or for minimal branding scenarios.

2. Clear Space & Sizing

Maintain a clear space around the logo equal to the width of the slash "/" element in the logo.
Minimum size: 32px height on screen, or 0.5 inches in print to preserve legibility.

3. Color Palette

  • Purple: #5A2DAB (main logo symbol)
  • Teal: #00B9A1 (dot element)
  • Midnight Blue: #0D0F2B (main background)
  • White: #FFFFFF (text and highlights)

4. Typography

Headings: Use Montserrat Bold or Inter Bold for a modern tech-forward appearance.
Body: Use Inter, Roboto, or Arial for clarity and consistency.
Usage: Bold for titles, regular for paragraphs, italics only for emphasis.

5. Logo Usage Guidelines

  • Use the logo on dark or white backgrounds for maximum contrast.
  • Do not rotate, distort, recolor, or add effects like shadows or glows without approval.
  • Keep the logo clear of any overlapping content or complex images.

6. Icon Use

You may use the code-icon element alone (without text) in app icons, social media avatars, or favicons. Always follow color and spacing rules.

7. Social Media & Digital Guidelines

  • Use the full logo for profile images and covers.
  • Use icon-only version for app buttons or mobile headers.
  • Accent with brand colors, keep ample whitespace.

8. Application

Print: Always use vector or high-resolution images (SVG, PDF).
Digital: Use SVG or WebP for web and app use.
Slides/Docs: Use brand color palette and heading fonts consistently.